According to a study by conScore, 14 million mobile US users scanned a QR code in a 3 month span, 2011. Those little squares sure pack a punch!
QR codes began in 1994, Toyota invented them to track vehicles throughout the manufacturing process. Over the past few years though, marketing gurus have picked up the concept and run with it to attract consumers to web sites for special promotions or information. Companies now use these codes to show details about products, exclusive offers or events.
A QR code for your company.
If you’re interested in creating a QR code for your latest marketing campaign, take a look at QReateBUZZ.com or TAGO. These companies help you create a QR code and track their success.
Things to consider… Be sure to define your marketing strategy clearly, look at your demographic, decide what information the code should reveal for viewers, and consider the text you would like printed with the QR code before you get started.
